A simple plan in 4 steps:
1. Sell the documentary to Netflix or Prime or AppleTV
2. Sell the book to a publisher in NYC
3. License the shoe patent to Nike or Adidas or Puma
4. License GRV's workout program to Equinox clubs, etc.
Step 1 (Fall 2024): Sell this documentary:
Step 2 (Winter 2025): Sell the book to a publisher to launch it the same month the documentary launches.
Step 3 (Summer 2026): When the book & movie create demand for the shoes, license the shoe-sole patent to Nike or Adidas or Puma or Converse.
Step 4 (Fall 2027): After the shoes launch, license the workout classes to Equinox & other fitness clubs.
Future projects: continue repping Corbett for music, writing, speaking, a travel show like Anthony Bourdain but focused on music instead of food. And more...